Since its launch in October 2020, the Mahindra Thar has emerged as a popular lifestyle SUV in India. Now, with the introduction of the 5-door Thar Roxx in September 2024, Mahindra has achieved a significant sales boost. The combined sales of both the 3-door Thar and the new Thar Roxx have surpassed 2.59 lakh units by April 2025, making this model one of the brand’s key growth drivers.
Quick Summary: Mahindra Thar Roxx
| Feature | Details |
|---|---|
| Total Thar Sales (Oct 2020 – Apr 2025) | 2,59,921 units |
| Thar Roxx Launch Date | September 2024 |
| FY2025 Thar Sales | 84,834 units (30% YoY growth) |
| Thar Roxx FY2025 Share | 38,590 units (45% of total Thar sales) |
| Average Monthly Sales – Thar Roxx | 6,431 units |
| Production Expansion | 3,000 additional units/month (Roxx + XUV 3XO) |
| Upcoming Model Update | 3-door Thar facelift (Expected in 2026, codename W515) |
| Official Mahindra Website | https://auto.mahindra.com |
Thar Sales Cross 2.5 Lakh Milestone: A Strong Performance Since 2020
Since its reintroduction in October 2020, the second-generation Mahindra Thar has seen sustained demand in the Indian market. With over 2.59 lakh units sold by April 2025, Mahindra’s lifestyle SUV has firmly established itself as a best-seller in its segment.
Cumulative Sales from FY2021 to FY2026 (April)
| Fiscal Year | Units Sold | YoY Growth |
|---|---|---|
| FY2021 (6 months) | 14,186 | – |
| FY2022 | 37,844 | 167% |
| FY2023 | 47,108 | 24.47% |
| FY2024 | 65,246 | 38.5% |
| FY2025 | 84,834 | 30% |
| FY2026 (April 2025) | 10,703 | 74% |
| Total | 2,59,921 | – |
The Game-Changer: Mahindra Thar Roxx (5-Door Variant)
Launched in September 2024, the Mahindra Thar Roxx was designed to appeal to a broader customer base looking for practicality with off-road capability. Within just six months, this model captured 45% of Thar brand sales in FY2025, a testament to its popularity and acceptance in the market.
FY2025 Thar vs Thar Roxx Sales Breakdown
| Model | Units Sold | Market Share |
|---|---|---|
| Thar (3-door) | 46,244 | 55% |
| Thar Roxx (5-door) | 38,590 | 45% |
| Total | 84,834 | 100% |
- Thar Roxx Average Monthly Sales: 6,431 units
- Thar 3-door Average Monthly Sales: 3,853 units
While the original Thar sold well, its YoY sales declined by 29% due to the emergence of the more versatile Roxx, which appealed to urban users and families alike.
April 2025 Sales Surge – A Strong Start to FY2026
The combined sales of the Thar and Thar Roxx reached 10,703 units in April 2025, a 74% YoY increase from April 2024 when only the 3-door model was available. This sharp rise contributed to a 20% share of Mahindra’s total monthly sales (52,330 units in April 2025), up from 15% the previous year.
Mahindra’s Strategy and Future Plans
Increased Production Capacity
Due to the high demand for the Thar Roxx, Mahindra is ramping up production. The company has confirmed a monthly capacity increase of 3,000 units, covering both the Roxx and the new XUV 3XO.
Upcoming Facelift for 3-Door Thar
To revitalize the aging 3-door variant, Mahindra is planning a facelift in 2026 under the codename W515. This mid-cycle refresh is expected to include cosmetic updates, new features, and possibly powertrain improvements.
Discontinuation of Convertible Top Variants
Mahindra has quietly phased out the convertible-top versions of the Thar 3-door due to lower demand and production complexities. This streamlining is likely to improve manufacturing efficiency.
Thar’s Contribution to Mahindra’s Overall Sales
From October 2020 to April 2025, Mahindra has sold 17,00,317 SUVs in India. Of these, the Thar range accounts for 15% of total sales, underlining its strategic importance within the company’s product portfolio.
Why Thar Roxx Is Gaining Popularity
- Five-Door Practicality: More family-friendly and suited to daily use
- Award-Winning Design: Won Car of the Year 2025
- Better Urban Appeal: Enhanced comfort and cabin space
- Off-Road Capability: Retains Thar’s rugged DNA
Frequently Asked Questions (FAQs)
1. What is the Mahindra Thar Roxx?
A. The Thar Roxx is the 5-door version of the Mahindra Thar, launched in September 2024. It offers more cabin space, rear doors, and better practicality for families while retaining the SUV’s off-road heritage.
2. How many Thar Roxx units were sold in FY2025?
A. Mahindra sold 38,590 units of the Thar Roxx in FY2025, which represents 45% of total Thar brand sales for the year.
3. Is the 3-door Thar being discontinued?
A. No, the 3-door Thar is still on sale, but Mahindra has discontinued certain variants like the convertible top. A facelifted version is expected in 2026.
4. What is the average monthly sales figure for Thar Roxx?
A. The Thar Roxx averages 6,431 units per month, making it one of the best-performing models in Mahindra’s SUV lineup.
5. When will the new Thar facelift launch?
A. The facelift of the 3-door Thar, codenamed W515, is expected in calendar year 2026. It will likely feature updated styling, new interiors, and possibly enhanced features.
6. Where can I get more information about Mahindra SUVs?
A. Visit the official Mahindra Automotive website for the latest updates:
https://auto.mahindra.com
Final Thoughts
The Mahindra Thar Roxx has emerged as a major growth driver for the brand, reshaping the dynamics of the Thar lineup. With its family-friendly five-door layout, it appeals to a much larger customer base. The future looks promising for Mahindra as it scales production and prepares to update its original Thar offering in 2026. For SUV buyers in India, the Thar brand now offers the best of both worlds—rugged capability and urban practicality.
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